Short answer: for a small hotel, villa, spa, café or clinic in Phuket, professional social media and ads management usually means a one-off setup fee plus a monthly management fee. At WE Marketing that is 15,000–25,000 THB to set up, then 9,900 THB a month for one platform or 24,900 THB a month for two to three platforms with ads. All prices are before VAT. Ad spend is never part of the fee. It is paid to Meta or Google separately.
We publish our prices because most owners we meet have been quoted a single number, and they can’t tell how much of it is the agency’s work and how much is advertising. This article explains the difference, shows our 2026 rates, and lists the questions worth asking any agency before you sign.
Why agency prices are so hard to find
Most agencies in Thailand don’t publish prices; they ask you to fill in a quote form first. When we reviewed agency websites serving Thai hospitality businesses in October 2026, none we visited listed a price. The budget brackets on their quote forms started anywhere from 15,000 THB to 50,000 THB a month.
That makes it hard for an owner to compare like with like. A quote of 40,000 THB a month could be 15,000 THB of management and 25,000 THB of advertising, or the other way round, and the results you should expect are very different.
Fees vs ad spend: the line most owners miss
A fair marketing quote has at least three separate lines: the agency fee, the ad spend and any pass-through costs. If they are blended into one number, ask for them to be split.
| Line | What it pays for | Who receives it |
|---|---|---|
| Agency fee | Strategy, content, captions and design, ad set-up and optimisation, reporting | The agency |
| Ad spend | The audience your ads actually reach | Meta or Google, ideally charged to your own card |
| Pass-through costs | Photographers, influencers, a paid LINE OA plan, apps and tools | The supplier, billed at cost |
We recommend that ad spend is charged directly to the client’s own card in Meta or Google. That way you see every baht the platform takes, and the ad account stays yours if you ever change agency.
WE Marketing’s prices for 2026
These are our standard rates in Thai baht, excluding 7% VAT. Ad spend and pass-through costs are always extra and shown on their own lines.
| Package | Price (THB, excl. VAT) | What’s included |
|---|---|---|
| Growth Audit (one-off) | 4,900 | A review of your page, Google profile and ads, three growth levers, quick wins and a 45-minute call |
| Foundation Setup (one-off) | 15,000–25,000 | Page clean-up or conversion from a personal profile, Google Business Profile, LINE OA set-up with rich menu, bios and highlights, a basic brand kit, Meta Pixel |
| Launch Sprint (30 days) | 35,000 | Set-up, 12 posts, one campaign with an ad plan, and an end-of-sprint report |
| Essential (monthly) | 9,900 | One platform (Facebook or Instagram), 8 posts with captions and design, a basic monthly summary |
| Growth (monthly) | 24,900 | Two to three platforms, 12 posts and 4 Reels scripts, 2 LINE OA broadcasts, ads management for spend up to 30,000 THB a month, a monthly report and call |
| 360° Scale (monthly) | from 49,000 | All channels: content, ads, LINE OA CRM, Google profile, a promotions calendar and a quarterly strategy review |
These packages are for independent businesses. Hotels, hospital groups and multi-property brands receive a custom proposal.
Monthly packages run for a minimum of three months, because one month is rarely enough to learn what works. If you start with the Growth Audit and sign a monthly package within 30 days, we credit the 4,900 THB against your first month. If your ad spend goes above 30,000 THB a month, we agree any change in the management fee with you in writing before it applies.
What you actually pay each month: a worked example
On the Growth package, a company client pays 24,900 THB plus 7% VAT and deducts 3% withholding tax on the service fee. The ad budget is paid to Meta separately.
| Growth package fee | 24,900 |
| VAT 7% | + 1,743 |
| Withholding tax 3% (company clients) | − 747 |
| Transferred to WE Marketing | 25,896 |
| Ad spend, e.g. 15,000 THB, paid by your card to Meta | Separate |
The 15,000 THB ad budget is only an example. We set the real figure with you based on your season, your rooms or tables to fill, and what each booking is worth to you.
Which package fits your business?
- You only have a Facebook page or a personal profile: start with Foundation Setup so customers can find you on Google and message you easily.
- You post regularly but bookings don’t move: start with the Growth Audit. It shows where the system breaks before you spend more.
- You need a push before high season: the 30-day Launch Sprint gives you one focused campaign with a clear report at the end.
- You want steady content on one channel: Essential.
- You are a hotel, resort or clinic running ads on two or three channels: Growth.
Five questions to ask any agency before you sign
- Is ad spend included in this price, or separate? How much of my money goes to Meta or Google?
- Whose card pays the ad account, and who owns the page and ad account if we stop working together?
- What is the minimum term, and how do I end the contract?
- What will I see in the monthly report: likes, or messages, bookings and sales?
- Who actually does the work each month, and how fast do they reply?
A good agency will answer all five without hesitating. If an answer is vague, ask for it in writing.
Not sure where to start?
Send us your page link on WhatsApp (099-504-4164) for a free 15-minute check. We’ll tell you honestly which package, if any, makes sense for your business. If you’d like a deeper look, see our Year-End Growth Audit.
Prices valid from November 2026 and may be reviewed in 2027. All prices are in Thai baht and exclude 7% VAT. Juristic-person clients deduct 3% withholding tax on service fees.