Social media has become an essential component of every marketing plan nowadays, including those in the hospitality business. To effectively reach their target audience in today’s ever-changing social media world, hospitality businesses must remain up to speed on the newest trends.
Here are five social media trends that every hospitality organization should be aware of:
1. VIDEO CONTENT IS KING
Video content has been a trend in social media for a while now, and it’s not going away anytime soon. Video content is more engaging and memorable than any other form of content. It can help your hospitality business to showcase your products, services, and experiences. You can create short, snappy videos to show off your business’s food and drink offerings, behind-the-scenes and customer testimonials.
2. Live Streaming
has become popular in the past few years. It’s an excellent way to showcase the atmosphere and vibe of your hospitality business in real-time. You can use live streaming to give your customers a virtual tour of your premises, share a live cooking demonstration, or even host a virtual event. Live streaming can help you create a real-time connection with your customers and be a great way to showcase your unique hospitality experience.
3. USER-GENERATED CONTENT
or UGC is content created by customers that feature your hospitality business. It can be anything from a customer review on social media to a photo of your food or drink. UGC is influential because it provides social proof to potential customers. When they see real people enjoying your hospitality business, they’re more likely to visit and experience it for themselves. You can encourage UGC by hosting photo contests or using branded hashtags to encourage customers to share their experiences.
4. PERSONALIZATION
has become increasingly important in social media marketing. Customers want to feel like they’re being heard and valued. You can use social media to create personalized customer experiences, such as addressing them by name or sending customized messages. You can also use customer data to personalize your social media content, such as recommending dishes based on their previous orders or showing them offers that match their interests.
5. influencer marketing
Influencer marketing is a powerful tool for hospitality businesses. It involves partnering with influencers in your industry to promote your products and services. Influencers have a significant following on social media, and they can help you reach a wider audience. When you partner with an influencer, they can create content that showcases your hospitality business to their followers. It’s an effective way to increase brand awareness and attract new customers.
Social media constantly evolves and is crucial for businesses to stay current, especially in the hospitality industry. By embracing these social media trends, you can create engaging content that resonates with your target audience and drives more customers to your hospitality business. Whether through video content, live streaming, user-generated content, personalization, or influencer marketing, social media can help you create a unique and memorable hospitality experience.